Photo by Rose Hardy

Since the beginning of The 1975's existence, one of the band's trademarks has been its black-and-white videos. This week, the group has unleashed a sexy new video clip for the single "Sex." And despite nudity (no big deal) and drug use (who cares), some hardcore fans have been disappointed to see that most of the new visuals are in full color. It's so very 2013!

“We really love the dualism in the video between the muted almost black and white performance shots of the band set against the cinematic color of the narrative," said lead vocalist and guitarist Matthew Healy regarding the new clip. "We have used black and white for every other video to date so it seemed like incorporating color would be a massive step for us to make. We found a true collaborative spirit with Adam Powell, the director. It was our desire to work with him and his passion and understanding towards our vision that led to us shoot in LA.”

Watch the video (NSFW) below. The band's self-titled debut record arrives Sept. 3 on Vagrant/Interscope.