Photo by Angelo Kritikos
Following a tour with Gary Clark Jr. and having signed to Atlantic Records, Max Frost has now released the video for his infectious single "White Lies."
The song has recently been featured in a new Beats by Dre commercial, so it's no surprise the intense, David Vincent Wolf-directed clip also showcases a brief Beats product placement. But the main focus of the clip, of course, is Frost and his tumultuous relationship with a young woman.
The black-and-white video certainly compliments the smoky track, which will be heading to radio at the top of the new year. His debut full-length album is expected to follow in early 2014.
We recently spoke to the Austin native about his thoughts on Hype Machine, the Texas Longhorns and connecting with Gary Clark Jr. Check it out here.
Watch the "White Lies" video below.